BRAND MANAGEMENT

About Author

1. Dr. Satish Chander Sharma, is the Pro vice-chancellor, Babu Banarasi Das University, Lucknow. 2. Dr. Samiksha Gupta, is an Assistant Professor, School of Management at Babu Banarasi Das University and has more than 10 years of teaching experience. She has various research papers in UGC Care listed journals, various National, International & Peer Review-high valued journals. She has also contributed chapters in edited books and published 3 reference books, 2 edited book, and 3 Text books. She is Doctorate in Marketing from Babu Banarasi Das University. She has done her graduate and post-graduation degrees from Babu Banarasi Das National Institute of Technology Management and AKTU respectively with good academic record. 3. Ms. Anuradha Maurya, is an Associate Professor, School of Management at Babu Banarasi Das University. Having more than 14 years of extensive experience in the field of Corporate Sales and Academics. She holds Management degree with Finance as major specialisation and specific certifications in Risk and Portfolio Management reputed institutes .She authored and presented papers at national and international conference .She is a member of Ghaziabad Management Association. She is currently pursuing a Doctorate in Finance from Dr. Ram Manohar Lohia Awadh University, Faizabad. 4. Ms. Ragini Dixit, is an Assistant Professor, School of Management at Babu Banarasi Das University, and has more than 12 years of teaching experience. She has various research papers in UGC Care listed journals, various National, International & Peer Review-high valued journals. She has also contributed chapters in edited books and published 3 reference books, 1 edited book, and 2 Text books. She is currently perusing her Doctorate in Marketing from Dr. Ram Manohar lohia Awadh University, Faizabad. She has done her graduate and double post-graduation degrees from University of Lucknow, and AKTU respectively with good academic record.