About author : 1. Dr. Pooja Bhatia, is a Professor and Head, Department of Management at BBDITM, she has 15 years of teaching experience, 1 year industrial experience at standard charted bank, Lucknow and handled various administrative responsibility throughout her career. She has various research papers published in UGC Care listed journals, various National, International & Peer Review-high valued journals. She has also contributed chapters in edited books. She is PH.D in Rural marketing, MBA in marketing, MA in women studies, LLB in criminology, NET in Management and Women studies. 2. Ms. Samiksha Gupta, is an Assistant Professor, School of Management at Babu Banarasi Das University and has more than 8 years of teaching experience. She has various research papers in UGC Care listed journals, various National, International & Peer Review-high valued journals. She has also contributed chapters in edited books. She has 3 reference books on specialization (Marketing/Human Resource Management).She is currently perusing her Doctorate in Marketing from Babu Banarasi Das University. She has done her graduate and post-graduation degrees from Babu Banarasi Das National Institute of Technology Management and AKTU respectively with good academic record. 3. Ms. Ragini Dixit, is an Assistant Professor, School of Management at Babu Banarasi Das University, and has more than 12 years of teaching experience. She has various research papers in UGC Care listed journals, various National, International & Peer Review-high valued journals. She has 3 reference books on specialization (Marketing/Human Resource Management). She has also contributed chapters in edited books. She is currently perusing her Doctorate in Marketing from Dr. Ram Manohar lohia awadh university, Faizabad. She has done her graduate and double post-graduation degrees from University of Lucknow, and AKTU respectively with good academic record. 4. Ms. Priyanka Singh is a BBD University Research S

About book : We are very enthusiastic about writing a book on “Sales and Distribution Management.” The initial portions of this book unveil sales management and other significant components of it, such as its meaning, definition, scope, objectives, types, and additional pertinent topics. As a consequence, the contents of this book have been established in order to provide all-inclusive, multidimensional knowledge to students and professional managers in a highly readable and simple way. This textbook evolved in accordance with the index's description by splitting the contents and subject matter into portions where each portion of the index's contents is covered and described separately in simple language. We attempted numerous attempts to communicate the subject in clear terms, aided with diagrams and figurines. We hope that those who read it (students, professors, and marketers) will like this textbook and learn about sales and distribution management. I would like to take this chance to thank every individual of my friends, peers, and parents who contributed to helping us accomplish this book. I would be delighted for any helpful recommendations from readers in order to improve this work. Each chapter begins with a relevant introduction. (i) The fundamental study material has been offered, and it is well supported by definitions, examples, figures, charts, etc. (ii) With each chapter, there are a few tit-bits of information that are pertinent to the chapter's topic. (iii) This book was primarily written for learners, teachers, scholars, and peers who are curious to learn in-depth information on sales and distribution management.