About author : Dr. Anita Maheshwari, Assistant Professor in Department of Business Administration, is presently working in Govt Commerce Girls College Kota, Rajasthan. She possesses strong academic background with Master of Commerce and M.B.A. from Rajasthan University with first Rank in the college. Later she engaged herself in research and secured Ph.D from University of Kota. She has contributed a number of articles in journals and presented papers in national and international conferences. Dr. Maheshwari is teaching for last 11 years and also have exposure of working in IDBI bank. She is a member of Board of Studies in University of Kota as well as actively associated with various professional bodies of Commerce and Management. Her major areas of interest are consumer behavior, marketing and management.

About book : Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.