About Book
This edited volume is a compilation of insightful Research Papers authored by MBA, BBA, BMI and B Com (H) Students of Lingaya's Vidyapeeth, Faridabad. Showcasing a broad spectrum of topics across management, finance, marketing, human resources, entrepreneurship, and emerging business trends, this book reflects the academic rigor, analytical skills, and innovative thinking of the next generation of business leaders
Each paper included in this collection has been carefully selected and reviewed to represent the diverse interests and academic excellence of the student researchers. The book serves as a valuable resource for academicians, students, industry professionals, and anyone interested in contemporary business research and practical applications of management theories.
By bringing together these voices, this volume not only highlights the talent nurtured at Lingaya's Vidyapeeth but also contributes to the broader dialogue on business and management education in India.
About Author
Dr. Samriti Mahajan
Dr. Samriti Mahajan is an accomplished academician and industry professional with over 11 years of experience in teaching, research, and administration. she currently serves as the associate Professor and head of Department in the school of commerce & Management at Lingaya’s Vidyapeeth, Faridabad. Dr. Mahajan holds a Ph.D. in green Marketing, an MBA in Biotechnology, and a graduation degree in Biotechnology. her areas of specialization include Digital Marketing, strategy Marketing, consumer Behavior, Brand Management, international Business. she has authored 2 books, more than 10 chapters, case study, 4 - design patents and 18 utility patents - Indian and international patents. her research contributions include several international scientific papers and review papers. Dr. Mahajan has been a speaker for the World innovation Patent conclave, guest of honour for IPR cell- Bit Raipur, Project Judge- BIMT Bangalore, session chair for seminars and conferences, and resource speaker for FDP & MDP. she is a member of IAAC - international association of academics Plus corporate. reviewer for ABCD indexing & Heliyon.
Editor – Wiley Publication awards:
● Young Women educator and scholar by - national Foundation for entrepreneurship Development (NFED) 2023
● Indian researcher award by IRA, London, U.K – 2021
Praveen Kumar Pandey
Prof. Praveen Kumar Pandey is an Assistant Professor at the school of commerce and Management, Lingaya’s Vidyapeeth Faridabad. With a focus on Management studies and service Marketing, he has developed a passion for research and has consistently demonstrated this through his numerous published works in prestigious national and international journals. his commitment to academic excellence is reflected in his contributions to the Cogent Business & Management (T&F Publication), Indian Journal of Marketing, Journal of health Management (sage Publication), TEM Journal, research in World economy, just to name a few. he has actively participated in the peer review process as a reviewer for prestigious journals like Journal of strategy & Management (emerald Publication), international Journal of services, economics & Management (Inderscience Publication), international Journal electronic Finance (Inderscience Publication). these publications showcase his innovative research ideas and analytical skills, highlighting his potential to make a significant contribution to the field of Management studies and service Marketing. He actively contributed his Academic Leadership as an IQAC member, Ph.D. coordinator, Research Publication Cell member and many more for more than 2.5 years. A prolific researcher, Prof. Pandey is having a Research Experience of more than 12 Years & has several SCOPUS, ABDC, CABS, WoS & UGC - indexed publications, Patents (International & National), and ongoing funded projects with ICSSR. His Editorial roles and Peer-Review Engagements across a lot more reputed journals reflect his growing scholarly influence. His work bridges theory and practice, with a research focus on technology-enabled marketing, customer experience, and digital transformation in services.
