Consumer Dynamics in the Emerging Baby Care Market of India

About Book

About the Book This book explores the evolving landscape of the baby care products market in India, with special reference to Ranchi, Jharkhand. Over the past two decades, rising incomes, urbanization, increased awareness, and better product availability have significantly transformed parental buying behavior. The study examines how psychological, social, cultural, and economic factors influence purchasing decisions among both traditional and new-age parents. The book provides a comprehensive understanding of consumer buying patterns across different income groups and analyzes the changing perceptions toward baby health and hygiene products. Structured in five well-defined chapters, it blends theoretical foundations with empirical research findings. An insightful resource for researchers, academicians, management students, and marketing professionals, this work contributes meaningfully to understanding consumer behavior in one of India’s rapidly growing market segments.