About author : 1. Dr. Sujit Deb, is currently working as an Associate Professor in the Faculty of Management and Commerce at the ICFAI University Tripura. He holds Ph.D. in Finance (Assam University), Masters of Business Administration (IUD), M. Sc. in Statistics (Burdwan University). He has more than 17 years of teaching experience and more than 10 years of academic research experience, and has authored three books Dr. Deb has many research publications to his credit in national an international reputed journals, and has presented research papers in the national and international conferences and seminars. With the vast experience of academics and research, Dr. Deb holds a number of portfolios on the university level and beyond. Email:sujit.deb1@gmail.com/sujitdeb@iutripura.edu.in 2. Dr. Mamoni Kalita is an Assistant Professor and Head of the Department of BBA program in Faculty of Management & Commerce at ICFAI University Tripura. She has completed her Masters in Economics with specialization in Econometrics from North Eastern Hill University. She was also the recipient of NEHU Merit Scholarship. She has completed her Doctorate in the area of labor Economics from Tripura University. She has Published Research Papers in many reputed Journals and also participated in various National and International Conferences across the country. She has vast experience in teaching and academics for almost 20 years. Email: mamoni.kalita@iutripura.edu.in 3. Dr. Trinankur Dey is an Assistant Professor in Faculty of Management and Commerce at ICFAI University Tripura. He did MBA from ICFAI University Tripura specialization in Marketing, Ph.D in Management from Mizoram University, Aizawl, MA and B.Ed from Assam University Silchar. He has more than 5 years of teaching in university and 7 years in school education. He has also been shouldering as a Co-odinator of Management program, Directorate of Distance Education (DDE), ICFAI University Tripura. He has experience in conducting as well

About book : Seldom any spheres left where Covid 19 has not affected directly or indirectly and consequently leaving the human life in stake making the socio economic condition paralysed throughout the world. Contemporary themes which have been found important to explore during Covid, endeavoured to put in a repertoire through this book. Withstanding the adversities of Covid has been turned to be the greatest challenge for society as well as other spectrum of life like economy, education, IT and allied services, MSME, sales, production marketing and distribution management and the like. Covid 19 turned out to be massive and lethal cause of socio economic destruction aggravated the economical and psychological woes of people; left the human generation to face unknown challenges in every sphere. This book attempted to focus not only on the effects of Covid 19 but also the turnaround strategies undertaken by the corporate and service sectors to survive and regain strengths. Advent of Covid shattered the work flow, service flow, production flow having a treacherous impact on human resource management. Attempts are being made to focus on the upcoming economic challenges, effects on small and medium enterprises; survival strategies of mankind, role of IT and its boons on the sustainability of livelihood, online education and its challenges, challenges of sports marketing, effects of Covid on international trade and business, social economic challenges faced by migrant people, impact of Covid on social behaviour of the people, growth and performance of e-commerce, strategies built on innovation, etc. The contents of this book may benefit the entrepreneurs, service sectors, corporate, policy makers, social thinkers, researchers, students, as it has been discussing the turnaround strategies to sustain human existence during Covid. With an intention to offer a variety of issues which are found to be prominent and relevant during Covid, this book has been brought out. It is exp